Inspired by the cheeky streets of London, butter LONDON^TM was born in 2005 out of a rebellious spirit defined by a passionate objective: to offer toxin-free nail lacquer without compromising on colour, quality, wit or performance. Every great idea begins with a genuine problem and ours was simple: nail colors were limited, hues were boring and many formulas were toxic.

After the astounding success of our high-performance 3-Free nail lacquers that were free of the 3 most commonly toxic ingredients - we then went on to become 10-Free. Our luxe beauty line now also includes clean colour cosmetics for the face, lips and eyes. Today, we uphold our heritage promise to deliver fun, imaginative products every bloody time. Feel Good Beauty^® you can trust.