What is butter LONDON?
butter LONDON is a new concept in natural nail care. We offer full service manicures and pedicures with guaranteed hygiene, speed, and stunning results.
In addition, we retail our own ground breaking line of non-toxic lacquers and nail treatments featuring the butter LONDON name.
All this is available at our beautifully designed spa-kiosks, which make a luxurious statement whether they sit on the concourse at an airport, at the mall, even inside your office building. The butter LONDON brand exudes British elegance with a hint of rock and roll.
The butter LONDON concept was founded in 2005 when Sasha Muir, CEO found herself frustrated with the available choices of nail services in Seattle. Neighborhood nail salons offered little in the way of hygiene and product selection. Larger day spas required her to make an appointment and often, services took longer than the time she had available (not to mention the expense).
When she took a closer look at the industry, Sasha recognized the need for a company to bridge the growing gap between high and low-end nail salons. She developed the butter LONDON concept to not only fulfill the market demand, but also redefine the entire nail care industry through unheard of salary and benefits, hygiene guarantees, and excellent on the job training.
Once the business concept was mapped out, Creative Director Nonie Creme was brought on board to design the signature services that give butter LONDON customers the best result in less time--every time, further develop butter LONDON brand, and create the non-toxic product line.
Currently, there are currently four butter LONDON locations, including Seattle's downtown Westlake Center, the Starbucks Center building, Seattle Tacoma (SeaTac) International Airport, and the Sacramento International Airport. A fifth location is opening spring 2008 in the Dulles International Airport.
Founders and Executives
Sasha Muir, Founder and CEO
Prior to moving to Seattle, Sasha earned a Masters in Engineering from Cambridge, UK and an MBA from INSEAD, France. Following a thriving career as a Management Consultant, Sasha set out to build a business that would redefine an entire industry and offer a fulfilling and nurturing environment for its employees. As the first and only national manicure and pedicure brand, butter LONDON is transforming the fragmented and historically downtrodden nail care industry.
Nonie Creme, Creative Director
Nonie holds a BA in Art History and Fine Arts from Scripps University in California and has always had a passion for nails and fashion. Her desire to work in both arenas led her to become a sought after, high-fashion session manicurist. Nonie's work for clients such as Kate Moss, Vogue, H&M, Jimmy Choo, and Lancome, have led her to be recognized as London's leading manicurist. She now turns her hand to training, product design, and development for butter LONDON, bringing stunning, non-toxic nail care to the market.