Privacy Policy

Privacy Policy

This Privacy Policy describes how Astral Brands, LLC (“we”, “us”, or “our”) collects, uses, discloses, and safeguards personal information in connection with this website (the “Site” or “website”). This Privacy Policy also tells you about your rights and choices with respect to your personal information, and how you can reach us to get answers to your questions. You can jump to particular topics by going to the headings below:

 

Types of Information We Collect

The following provides examples of the type of information that we collect from you and how we use that information.

Context	Types of Data	Primary Purpose for Collection and Use of Data
Account Registration	We collect your name and contact information as well as other information you choose to provide when you create an account.	We use this information to provide account related functionalities to our users. Accounts can be used for easy checkout and to save your preferences and transaction history. By registering, you are automatically enrolled in our mailing list.
Site Behavior	We use first party cookies and other methods to track site activity. .	First party cookies gather information so you can make a purchase. They are also used to provide you with a better shopping experience. Third party cookies gather information to engage in behavior-based advertising and capture website analytics.
Demographic Information	We may collect personal information, such as your age, location, and gender.	We use this information to comply with applicable laws, and to better understand our users and provide tailored services.
Email Interconnectivity	If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases.	We use this information to understand how you interact with our communications to you.
Feedback/Support	If you provide us feedback or contact us for support we will collect your name and e-mail address, as well as any other content that you send to us, in order to reply.	We use this information in order to receive, and act upon, your feedback or issues.
Mailing List	When you make a purchase or register, or request that we add you to our mailing list, we collect your email address and/or postal address.	We share information about our products and services with those on our mailing list.
Mobile Devices	We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website or when visiting one of our stores.	We use this information to identify unique visitors and understand how users interact with us on their mobile devices.
Catalogue Distribution	We collect your name, email address, mailing address, company (optional), and birth day (optional) for distribution of the butter LONDON catalogue.	We use this information to deliver the butter LONDON catalogue.
Order Placement	We collect your name, billing address, shipping address, e-mail address, phone number, and credit card information when you place an order.	We use your information to perform our contract to provide you with products or services. By ordering, you are automatically enrolled in our mailing lists.
Partner Promotion	We collect information that you provide as part of a co-branded promotion with another company.	We use this information to fulfil our promotions.
Ratings and Reviews	When you rate or review us or our products, we collect any information you provide as part of that rating or review.	We use this information to improve and provide feedback on products.
Surveys	When you participate in a survey we collect information that you provide through the survey. If the survey is provided by a third party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information.	We use this information to understand your opinions and collect information relevant to our organization.
Sweepstakes or Contests	When you participate in a sweepstakes or contest we collect information about you which includes contact information to notify you if you are selected.	We use this information to operate the sweepstakes. In some contexts, we are also required by law to collect information about those that enter into our sweepstakes. By participating, you are automatically enrolled in our mailing lists.
Website Interactions	We use technology to monitor how you access and interact with our website. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser.	We use this information to understand how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful. We also have a legitimate interest in detecting and preventing fraud.
Web Logs	We collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors.	We use this information to monitor our networks and understand behavior patterns of visitors to our websites. This allows us to improve our browse and shopping experiences.
Gift Information	We collect your name and contact and payment information, as well as the name, email address, and/or shipping address of the gift recipient.	We use this information to fulfill the order. Recipients will also be automatically enrolled in our mailing lists.

 

In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources.

Use and Processing of Information

In addition to the purposes and uses described above, we use information in the following ways:

• To identify you when you visit our websites.
• To provide products and services or to process returns
• To improve our services and product offerings
• To streamline the checkout process
• To conduct analytics
• To respond to inquiries related to support, or other requests
• To send marketing and promotional materials, including information relating to our products, services, sales, or promotions
• For internal administrative purposes, as well as to manage our relationships

Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. For example, if you complete an online purchase we may collect your information to perform our contract with you, but we also collect your information so that we can quickly and easily respond to any questions about your order. As a result, our collection and processing of your information is based in different contexts upon your consent, our need to perform a contract, our obligations under law, and/or our general interest in conducting our business.

 

Disclosing of Information

In addition to the specific situations discussed elsewhere in this policy, we disclose information in the following situations:

1. Affiliates and Acquisitions. We may disclose information with our corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). If another company acquires, or plans to acquire, our company, business, or our assets, we will also disclose information with that company, including at the negotiation stage.
2. Other Disclosures with Your Consent. We may ask if you would like us to disclose your information with other unaffiliated third parties who are not described elsewhere in this policy.
3. Compliance with Law or Other Legal Process. We may disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also disclose your information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third party intermediary.
4. Public Forums. Some of our websites may provide the opportunity to post comments, or reviews, in a public forum. If you decide to submit information on these pages, that information may be publicly available.
5. Partner Promotion. We may offer contests, sweepstakes, or other promotions with third party partners. If you decide to enter a contest, sweepstakes, or promotion that is sponsored by a third party partner the information that you provide will be disclosed to us and with them. Their use of your information is not governed by this privacy policy.
6. Service Providers. We disclose your information with service providers. Among other things service providers may help us to administer our website, collect data for analysis purposes, conduct surveys, provide technical support, process payments, and assist in the fulfillment of orders.
7. Gift Information. Our website provides the opportunity to send gifts to businesses, family, or friends. In order to properly provide these services, we collect your name and contact and payment information, as well as the name, email address, and/or shipping address of the gift recipient.
8. Social Media Platforms and Networks. Our website has features such as, plugins, widgets, or and other tools made available by third parties that may result in information being collected or shared between us and the third party. For example, if you use Facebook’s “share” feature, Facebook may register the fact that you “shared” a product and may post that information on Facebook. Their use of your information is not governed by this Privacy Policy.

Pursuant to applicable data protection law, you may make the following choices regarding your personal information:

1. Access to Your Personal Information. You may request access to your personal information by contacting us at the address described below. If required by law, upon request, we will grant you reasonable access to the personal information that we have about you. Note that California residents may be entitled to ask us for a notice describing what categories of personal information (if any) we disclose with third parties or affiliates for direct marketing.
2. Deletion of Your Personal Information. You may request that we delete your personal information by contacting us at the address described below. If required by law we will grant a request to delete information, but you should note that in many situations we must keep your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, or for another one of our business purposes.
3. Online Tracking. We do not currently recognize automated browser signals regarding tracking mechanisms, which may include “Do Not Track” instructions.
4. Promotional Emails. We send free newsletters, surveys, offers, and other promotional materials to you, as well as occasional targeted offers from third parties. You are automatically subscribed to these emails when you make a purchase or account with us. You can stop receiving promotional emails by following the unsubscribe instructions in e-mails that you receive. If you decide not to receive promotional emails, we may still send you service related communications.
5. Catalogues and Ground Mailings. If at any time you do not want to receive offers and/or circulars from us you can remove yourself from our mailing lists by emailing us (our contact information is below) with “NO GROUND MAIL” in the subject line along with your name, and address. Please note that our mailings are prepared in advance of their being sent. Although we will remove your name from our mailing list after receiving your request, you may still receive mailings from us that had been initiated prior to your name being removed.
6. Promotional Text Messages. If you receive a text message from us that contains promotional information you can opt-out of receiving future text messages by replying “STOP.”
7. Do Not Sell My Personal Information. Subject to certain exceptions, California residents have the right to opt out of the "sale" of their personal information. It may be considered a “sale” of personal information under California law when we and our advertising partners collect certain information, including cookies and similar information stored on your browsers, advertising identifiers on your mobile devices, and/or the IP address of your devices when you visit our Site. We and our partners use that information to deliver online advertisements to you on your devices and tailor those ads to your interests. To opt out of the "sale" of your personal information as just described, please go to:

https://www.butterlondon.com/pages/ccpa-opt-out

 

Please address written requests and questions about your rights please contact us at the appropriate address below:.

Brand		Email
butter LONDON		mates@butterlondon.com

 

Note that, as required by law, you will need to prove your identity. We may verify your identity by phone call or email. Depending on your request, we will ask for information such as your name, the last item you purchased from us, or the date of your last purchase from us.

In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. We will require verification that you provided the authorized agent permission to make a request on your behalf. You must provide us with a copy of the signed permission you have given to the authorized agent to submit the request on your behalf and verify your own identity directly with us.

If you are an authorized agent submitting a request on behalf of an individual you must provide proof that you have authorization to act on the consumer’s behalf, and if you are a business, proof that you are registered with the Secretary of State to conduct business in California.  If we do not receive both pieces of information, the request will be denied.

How We Protect Personal Information

No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information.  In the event of a breach that we are required by law to inform you of, we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

If you choose to create an online account, you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.

Other Important Information

The following additional information relates to our privacy practices:

• Third Party Applications/Websites. Our website may include links to websites or applications that are owned or operated by third parties. Please note that any personal information that you provide to such third parties will be governed by their privacy policies, and we have no control over or responsibility for their privacy practices. We encourage you to review the privacy policies of any third-party website or application for details about what information is collected and how it is used and/or disclosed prior to providing any personal information.
• Changes to This Privacy Policy. We may change our privacy policy and practices over time. To the extent that our policy changes in a material way, the policy that was in place at the time that you submitted personal information to us will generally govern that information unless we receive your consent to the new privacy policy. Our privacy policy includes an “effective” and “last updated” date. The effective date refers to the date that the current version took effect. The last updated date refers to the date that the current version was last substantively modified.
• Information for California Residents. California law indicates that organizations should disclose whether certain categories of information are collected, “sold” or transferred for an organization’s “business purpose” (as those terms are defined under California law). You can find a list of the categories of information that we collect and disclose here. Please note that because this list is comprehensive it may refer to types of information that we disclose about people other than yourself. If you would like more information concerning the categories of personal information (if any) we disclose with third parties or affiliates for those parties to use for direct marketing please submit a written request to us using the information in the “Contact Information” section below. We do not discriminate against California residents who exercise any of their rights described in this Privacy Policy.
• We do not knowingly sell the personal information of minors under 16 years of age.

 

Contact Information

If you have any questions, comments, or complaints concerning our privacy practices please contact us at the appropriate address below. We will attempt to respond to your requests and to provide you with additional privacy-related information.

Brand		Email
butter LONDON		mates@butterlondon.com

 

 

Last Updated:

Effective Date: 01/11/23

California Information Sharing Disclosure

 

California Civil Code Sections 1798.115(c), 1798.130(a)(5)(c), 1798.130(c), and 1798.140 indicate that organizations should disclose whether the following categories of personal information are collected, transferred for “valuable consideration,” or transferred for an organization’s “business purpose” (as those terms are defined under California law).  The table below indicates the categories of personal information we collect and transfer in a variety of contexts. Please note that because this list is comprehensive, it may refer to types of information that we collect and disclose about people other than yourself. For example, while we transfer credit card or debit card numbers for our business purpose in order to process payments for orders placed with us, we do not collect or transfer credit card or debit card numbers of individuals that submit questions through our website’s “contact us” page.

 

Categories of Personal Information That We Collect	Categories of Third Parties to Whom We Disclose Personal Information for Business Purpose	Categories of Third Parties to Whom We “Sell” Personal Information
Identifiers – such as name, postal address, phone number, unique personal identifier, online identifier, internet protocol (IP) address, device ID, email address, account name, or signature.	·  Service Providers ·  Product and service fulfillment companies ·  Internet service providers ·  Social Networks ·  Payment Processors and financial institutions ·  Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law ·  Data analytics providers	·  Advertising Networks
Financial information – such as credit or debit card number or other financial information.	·  Service Providers ·  Payment Processors and financial institutions ·  Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law
Commercial information – such as information about products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	·  Service Providers ·  Product and service fulfillment companies ·  Social Networks ·  Payment Processors and financial institutions ·  Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law ·  Data analytics providers
Network activity data– internet or other electronic network activity information, such as browsing history, search history, and information regarding an individual’s interaction with an internet website, application, or advertisement.	·  Service Providers ·  Product and service fulfillment companies ·  Internet service providers ·  Social Networks ·  Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law ·  Data analytics providers	·  Advertising Networks
Geolocation data – such as precise physical location.	·  Service Providers ·  Internet service providers ·  Social Networks ·  Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law ·  Data analytics providers
Electronic and sensory data – such as audio, electronic, visual, thermal, olfactory, or similar information (e.g., pictures, a recording of a customer service call, security video surveillance footage).	·  Service Providers ·  Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law
Inferences – drawn from any of the information listed above to create a profile	·  Service Providers ·  Social Networks ·  Government entities, law enforcement, lawyers, auditors, consultants and other parties as required by law ·  Data analytics providers	·  Advertising Networks