Benefit

Oil-free liquid eyeliner with a precision brush tip for long-wear colour that’s smudge and fade-resistant

Coverage & Finish

High-pigment colour coverage with a soft matte finish

1 Preparing

Shake Power Up All Day Wear Eyeliner and sweep the tip of the eyeliner along the lash line for a thin, precise line.

2 Layering

For best results, start your eye makeup with a Sheer Wisdom Shadow & Primer to help even the look of skin while adding a pop of colour.

3 Top Coating

Finish off your look with a coat of Power Up All Day Wear Mascara for longer, more dramatic-looking lashes.

4 Extra treatment

Want to add some extra shimmer to your eye makeup look? Try layering the Glazen Smooth Silk Shadow Palette for a glamorous eye makeup look.

PRO TIP

For a bolder eyeliner look, apply more pressure to the tip of the eyeliner for a more dramatic eye makeup look.

Star ingredient

Ruby Powder Helps bring out a natural-looking flush.

Other ingredients

Pepper Tree Extract

Feel good beauty

Benefit

Oil-free liquid eyeliner with a precision brush tip for long-wear colour that’s smudge and fade-resistant

Coverage & Finish

High-pigment colour coverage with a soft matte finish

1 Preparing

Shake Power Up All Day Wear Eyeliner and sweep the tip of the eyeliner along the lash line for a thin, precise line.

2 Layering

For best results, start your eye makeup with a Sheer Wisdom Shadow & Primer to help even the look of skin while adding a pop of colour.

3 Top Coating

Finish off your look with a coat of Power Up All Day Wear Mascara for longer, more dramatic-looking lashes.

4 Extra treatment

Want to add some extra shimmer to your eye makeup look? Try layering the Glazen Smooth Silk Shadow Palette for a glamorous eye makeup look.

PRO TIP

For a bolder eyeliner look, apply more pressure to the tip of the eyeliner for a more dramatic eye makeup look.

Star ingredient

Ruby Powder Helps bring out a natural-looking flush.

Other ingredients

Pepper Tree Extract

How It Works

Swipe the Ruby Powder-infused formula onto the cheeks to help bring out a natural-looking flush.

What our community thinks

Follow us for chic nail art ideas, expert tips, and engaging updates that bring a touch of
British charm and vibrant, toxin-free colours to your daily routine.

“The recipe has four key ingredients that truly deliver results: horsetail extract, biotin, vitamin B and calcium. We also love how this product is fast-drying, making it an easy option if you're constantly reapplying.”

22 September 2023

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Power up all day wear liquid eyeliner